2. What makes your product unique? Unlike all competitors - Look at the SWOT analysis of your brand to determine the unique aspect of your brand.

FOCUS AND INVESTMENT IN YOUNGSTERS

It is clear from the sales that youths are enthusiastic about Vespa scooters. They want to distinguish themselves from the crowd. As a result, Vespa tries to focus more on what the youth wants. Hopefully, they represent their designs and advertisements in a way that is appealing to young people.

PREMIUM PRICING

Vespa scooters have established an appropriate and luxury lifestyle for its scooters in order to reflect the exclusivity of the product. It is also to get their audience to enjoy the experience at a low cost.

SWOT ANALYSIS

Strengths - It has a strong chain of distribution and holding the equity of the brand. 

                   It is staying at the peak position among the market of Europe and holds a proper technologically                                 advanced process.

Weaknesses that company include- 

Dependency on the Indian and Asian markets 

Youngsters showing less interest

Possible Opportunities for company

The newest design of the scooter is really good which can make a rise in the demand of the two-wheelers.

Being a wide base of marketing level, vespa can develop a potential market and economy.

Threats

In the big cities of countries like Canada and USA, public mode of transportation is preferred more because of the dense of the city areas and not having much parking spots as compare to town cities of Europe.