3. What content formats does the brand focus on? (Videos – texts –images –long form –short form-newsletter emails,) Show examples from each. What channels do they publish on? Analyze their online and social presence critically.

In this fiercely competitive environment, creating a major image for the organization becomes critical. To establish a respectable image, it must offer products that stand out from the competition. It must also sell them in order to reach the target audience. Hero, Honda, Suzuki, Alpha, and other scooter manufacturers compete with Vespa. It's also important to remember that these competitors have a high market face value.

However, if they continue to produce these beautiful and long-lasting products, this market and the face value of Vespa scooters can be maintained. This Vespa brand strategy attracts many consumers and customers who want a premium scooter brand with high pricing quality.

SOCIAL MEDIA PLATFORMS VESPA DO USE

INSTAGRAM- Vespa have 650K followers on Instagram and they have 1,659 posts as they do posts almost in every 2-3 days.

TWITTER- twitter is a platform where every brand are available and they usually do tweets, same way vespa has gained the followers who loves to see their tweets.