4. How do you think content creation and publication is managed for this brand?

The use of social media to market items is not a new concept. But there is a distinction in how you utilise social media. Vespa has gained access to various social media platforms, primarily Instagram and Twitter. It seized the nerves of the youth on such venues. They began considering product suggestions from their social media followers with the introduction of new and exclusive scooter variants.

They first disclosed the style through social media handles after the product was released. It was solely available to their followers. The company has held a number of entertaining competitions. Many collaborations with different movies and other brands also contributed to the new model's excitement.

They also retweeted practically every tweet about the scooter's advantages. It forced them to rely on people's word of mouth. They also conduct discounted offers on social media with various festive offers. These offers were only for products that could be ordered directly from their social media accounts.