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  5-If someone leaves a bad comment or review, how does the brand react? What do you think about their strategy for dealing with bad reviews? Every firm has the reviews and comments on their social accounts and also on google. it is not that hard to find reviews about any business.   VESPA do not ignore the comments and replies on their posts over social media, they are active and interact with public who gave reviews by replying them on comments.  They try to clear any misunderstandings if any happens between them and customers. to resolve any doubts and conflicts related to vespa, they try to reply and apologize sincerely and do appreciate the positive comments. Try to not make any type of false promises over internet that will not come true.
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  3. What content formats does the brand focus on? (Videos – texts –images –long form –short form-newsletter emails,) Show examples from each. What channels do they publish on? Analyze their online and social presence critically. In this fiercely competitive environment, creating a major image for the organization becomes critical. To establish a respectable image, it must offer products that stand out from the competition. It must also sell them in order to reach the target audience. Hero, Honda, Suzuki, Alpha, and other scooter manufacturers compete with Vespa. It's also important to remember that these competitors have a high market face value. However, if they continue to produce these beautiful and long-lasting products, this market and the face value of Vespa scooters can be maintained. This Vespa brand strategy attracts many consumers and customers who want a premium scooter brand with high pricing quality. SOCIAL MEDIA PLATFORMS VESPA DO USE INSTAGRAM- Vespa have 650K follo
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    4. How do you think content creation and publication is managed for this brand? The use of social media to market items is not a new concept. But there is a distinction in how you utilise social media. Vespa has gained access to various social media platforms, primarily Instagram and Twitter. It seized the nerves of the youth on such venues. They began considering product suggestions from their social media followers with the introduction of new and exclusive scooter variants. They first disclosed the style through social media handles after the product was released. It was solely available to their followers. The company has held a number of entertaining competitions. Many collaborations with different movies and other brands also contributed to the new model's excitement. They also retweeted practically every tweet about the scooter's advantages. It forced them to rely on people's word of mouth. They also conduct discounted offers on social media with various festive
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  2. What makes your product unique? Unlike all competitors - Look at the SWOT analysis of your brand to determine the unique aspect of your brand. FOCUS AND INVESTMENT IN YOUNGSTERS It is clear from the sales that youths are enthusiastic about Vespa scooters. They want to distinguish themselves from the crowd. As a result, Vespa tries to focus more on what the youth wants. Hopefully, they represent their designs and advertisements in a way that is appealing to young people. PREMIUM PRICING Vespa scooters have established an appropriate and luxury lifestyle for its scooters in order to reflect the exclusivity of the product. It is also to get their audience to enjoy the experience at a low cost. SWOT ANALYSIS Strengths - It has a strong chain of distribution and holding the equity of the brand.                     It is staying at the peak position among the market of Europe and holds a proper technologically                                 advanced process. Weaknesses that company inc
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  1. What problem is your product solving for your audience(s)? What is their slogan/ selling line? SLOGAN- LET'S VESPA  BRAND THAT BEING DEMANDED AND SOLVING PROBLE M -Vespa is a scooter manufacturer that has been in business since 1940. It was one of the most popular scooters among people of all ages, particularly adults. It began in 1940 as a single model motor scooter, but over time it grew into a chain of scooters. This large scooter company is owned by Piaggio. -Vespa scooters are one of the most  favorite  and popular scooter of 90's generation. It meet the needs of customers by establishing a premium lifestyle and providing the best rides at an affordable price. These scooters have 124cc engines that provide the same experience and power as a more expensive 124cc bike. -Vespa took some time to evolve from the old generation of scooters before producing some new age fascinating scooters as well, And, once got going, it went like fire through the market.
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